Wasa®: Break Up with Bread

Connecting with our health-minded audience with a library of omnichannel assets teaching them how to up their mini-meals using Wasa® Crispbreads.

2024 - 2025

The Concept

  • Banana Breakfast Crispbread—Multigrain

    Breakfast Key Visual

    Showcasing the diversity of the Wasa® Crispbread collection with complementary recipe images.

  • Salmon Lunch Crispbread—Light Rye

    Lunch Key Visual

    Educating shoppers on how to use crispbreads during different snacking occasions.

The OOH Content

  • Public transit-based OOH placement.

  • San Francisco-based OOH placement.

The Retail Content

  • Instacart shopper landing page.

  • Landing page header.

  • Landing page image with text

6s Social Spots

Script: Loren Parker

15s Social Spots

Script: Loren Parker

  • Credits:

    Art Director: Bethany Valente

    Creative Director: Tom Katers

Break up with bread.

Try Wasa® Crispbread instead.